I was tasked with designing Dawson's Commercial Photography Program's end-of-year show branding, catalogue booklet and Website. This project was a collaborative work with Germán Moreno. The name “Raw” comes from the unprocessed file format “.raw", which is the one that photographers tend to prefer when working on assignments. This file format is sometimes referred to as “digital negatives”. Germán and I created a slick and minimalist aesthetic for both the catalogue booklet and the Website in order to beautifully showcase the students’ work.