New visual identity for L’R des centres de femmes du Québec

Design of L’R des centres de femmes du Québec’s visual identity and website. L’R is Quebec’s largest feminist network of autonomous community action.

The non-profit organization — which brings together nearly 90 women centers scattered throughout all regions of Quebec — called upon my design services for the update of its visual identity and website. L’R was looking for a fresh, crisp visual identity that would better reflect its range of services as well as its commitment to its members.

Client

L’R des centres de femmes du Québec

Year

2018

Role and responsibilities

  • Artistic direction
  • Branding design
  • Graphic, UX, UI and web design
  • Web development and integration using the content management system WordPress

Collaborators

  • The L’R des centres de femmes du Québec’s Communication team including Nadia Morissette, France Lavigne, Marilyn Ouellet, Katia Atif, Valérie Gilker-Létourneau et Nicole Nepton
  • Éliane Legault-Roy, foundress and principal consultant of bête féroce
  • Germán Moreno, photographer
  • Annie-Claude Thériault, graphic designer
Site web de L’R des centres de femmes réalisé par Laurence Pilon design et communicationsSite web de L’R des centres de femmes réalisé par Laurence Pilon design et communications

An interactive map allows users to find the nearest women's center.